A smiling woman with blonde hair clenches her fist in excitement against a soft pink background, celebrating success. Text overlay reads “Finding Your YES Message” with the 30 Second Success logo at the bottom.

Finding Your Own YES Message

November 17, 20253 min read

There’s a moment in every business owner’s journey when they realize their message doesn’t quite fit anymore.
The words feel fine on paper, but they don’t light you up when you say them out loud.

That’s when it’s time to find your YES Message—the message that feels true in your bones and resonates with the people you’re meant to serve.

Because when you say yes to your message first, your audience will follow.


When Clarity Starts with a Conversation

A woman once came to me for help crafting her 30-Second Message.
She wanted something crisp and confident—just the right words to use at networking events.

But as we sat together and began to unpack her story, I noticed something shift. Her tone changed every time she mentioned a particular part of her business—a small piece she had almost stopped promoting. Her whole face softened, her energy lifted, and there it was: excitement.

I asked a simple question:
“Is this the work you really want to do more of?”

There was a long pause, and then she smiled and said quietly, “Yes.”

That moment changed everything.

What began as a short session turned into six months of one-on-one work together. We rebuilt her message, her offers, and her marketing strategy around what she truly wanted to invest her time and heart in. She let go of the pieces that no longer aligned and leaned into what made her feel alive.

The result? Her business grew—not just in revenue, but in resonance.
Her calendar filled with clients who valued her gifts. Her confidence returned.
And she started showing up in her brand with a joy that was contagious.


What a YES Message Really Means

Your YES Message is the moment your mission and your motivation finally line up.
It’s the sweet spot where:

  • Clarity replaces confusion. You know who you’re speaking to and why.

  • Confidence replaces doubt. You trust your words because they reflect what matters most.

  • Connection replaces effort. Clients feel the difference—and start saying yes naturally.

People don’t say yes because of your credentials.
They say yes because your message feels right.
Because they can sense that you believe in it—and in them.


How to Find Your Own YES Message

If your message feels a little off—or you’re ready to attract clients who say yes for the right reasons—start here:

  1. Listen to your excitement. Pay attention to what lights you up when you talk about your work. That’s your compass.

  2. Be honest about what no longer fits. Growth means letting go of old language, old offers, and sometimes, old assumptions.

  3. Craft from alignment, not obligation. Your best message comes from clarity and conviction, not from what you think you “should” say.

  4. Test your message out loud. The right words will feel natural, not forced. You’ll feel them land.

  5. Refine with feedback. The more you share it, the clearer it becomes—both to you and to your audience.


When You Say Yes, So Do They

Finding your YES Message isn’t about rewriting your business.
It’s about rediscovering your truth and letting it lead.

When you find the message that feels like home—your audience feels it too.
And suddenly, conversations shift. Opportunities open. The right clients lean in.

Because when your message is clear, confident, and aligned with who you are, the yeses don’t need to be chased.
They come naturally.


Ready to find your own YES Message?
Discover how clarity and alignment can transform your business and your confidence.
👉 Explore how to work with me inside the Brand Success Hub or through private strategy sessions by visiting https://30secondsuccess.com

Laura Templeton is the Founder and Chief Instigator at 30 Second Success. With over 25 years in brand communication and marketing, she empowers impact-driven entrepreneurs and professionals connect with clarity, confidence, and compassion. A sought-after speaker, author, and brand strategist, Laura teaches clients to ditch the pitch, stand in their brand, and use AI tools like ChatGPT to streamline messaging and connect with your audience for great growth and impact.

Laura Templeton

Laura Templeton is the Founder and Chief Instigator at 30 Second Success. With over 25 years in brand communication and marketing, she empowers impact-driven entrepreneurs and professionals connect with clarity, confidence, and compassion. A sought-after speaker, author, and brand strategist, Laura teaches clients to ditch the pitch, stand in their brand, and use AI tools like ChatGPT to streamline messaging and connect with your audience for great growth and impact.

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