The day you plant the seed is not the day you eat the fruit. Be patient and stay the course. – Fabienne Fredrickson
Winter gardening is all about harvesting crops all winter long that were planted back in the summer and fall. Think: Kale, spinach, cabbage, Brussel sprouts, and garlic.
Now that we’ve whetted your appetite from a culinary perspective, let’s talk about your business! The “seeds” that you planted during the summer are going to germinate and come to fruition in December.
This also holds true for what you do in your business this month, as well. September is such a pivotal month on the calendar for both adults and children alike. School is back in session and adults are back in their business mindset again. Business owners begin to think ahead to the end of the year and what they need to do in order to finish the year strong, especially when it comes to sales and revenue.
However, they also look back at the year in its entirety. They reflect on everything they’ve accomplished in their business, again especially around their revenue. They ask themselves how they’re feeling about their sales goals. Will they meet, and perhaps even exceed, them? Or, will they fall short of meeting these hugely important targets they’ve set for their business?
And what about the communications piece of their business? How we communicate what we do and the pain points we solve for our target audience is imperative. If we’re not communicating in an effectual and memorable manner, we’ll quickly be forgotten about and lost in the shuffle.
September and October are truly the months where we as business owners must act purposefully and strategically when it comes to sales and marketing if we’re going to finish the year strong. Click To Tweet
September and October are truly the months where we as business owners must act purposefully and strategically when it comes to sales and marketing if we’re going to finish the year strong. Business starts to slow down in November as the holiday season quickly approaches. It goes without saying that we need to keep having these vital sales conversations as the year winds down.
But it becomes more challenging to stand out during the holiday season. Particularly given that many people will opt to wait until the new year before making key decisions or purchases.
So, during these critical months, we invite you to really examine your communications and see if it’s meeting your needs. Is it hitting the mark, or is it falling short? What are you sharing and how often are you sharing? Specifically, are you sharing YOUR unique gifts and strengths with the world?
When people know who you are and what you do, the world opens up for you. When your target market fully understands the pain points you solve and HOW you solve them, it creates the opportunity for you to be of service to them. It opens the doors for a long-lasting relationship, one built on trust and respect. It opens the doors for your customers – your raving fans – to want to shout your name from the proverbial rooftops!
In December, we plan on touching back on this topic again and revisiting your many achievements over the last quarter of 2022. We’ll focus on driving your business forward and dive deeper into this critical area of your business. Let’s commit ourselves to putting the necessary components in place so that we can march powerfully forward into 2023!
Helping business owners to clearly and succinctly get in touch with their unique messaging and purpose is something that we love to do here at 30 Second Success. When you’re clear on your vision, you can then truly be clear with your communications. Are you in need of either a gentle refresh or perhaps a deep dive into your company’s unique messaging? Book a call here today so that we can help you to move ahead with clarity, purpose, and intention!
We’d love to know what’s working for you in your business around your communications! Share your success stories and how you’ve moved the needle forward in your own business. We also invite to share your areas of challenge and where you’re feeling stuck. We’d love to support you and provide you with the encouragement you need to keep going and finish 2022 strong!