“30 Seconds that’s all I get? But I have so much to say, I’ll never get it all in in just 30 seconds! Maybe if I talk faster I can get it all in. Maybe I’ll just keep going, we’re all friends here no one will care. I have two businesses, maybe they’ll give me 30 seconds for each one.” Do these thoughts sound familiar to you? Some people really struggle with fitting everything they want to say into a 30 second commercial. Here are two reasons why it is so important to stick with the time and why you don’t necessarily need to say everything you think you need to.
What you say in your 30 seconds needs to compel people to want to know more about who you are and what you do. You need to say just enough to peak their interest. All too often people think they need to provide a list of all of their services in their allotted time when in truth you really want to say just enough to intrigue your audience and include a call to action that will encourage them to set an appointment to find out more. That appointment is when you give them all of the wonderful details about who you are, what you do, and how you can help them.
Sticking with the 30 second format is really important to the group as well. Think about it, if everyone in the room were allowed to go as long as they wanted to the meeting would be over before the second person got an opportunity to talk. It is imperative to stick with the 30 seconds for one major reason, RESPECT. When you stick with the allowed time you are respecting everyone in that room. When people go over their time they lose the attention and respect of their audience because they are conveying the message that what they have to say is more important than the next person or anyone else for that matter.
If you love to talk, I get it, but save it for your one on one meetings when you’ve got their full attention. Your 30 second commercial should be just enough to tell them who you are, what you do, how you solve a problem that they might have, and that they need to schedule an appointment with you. Keep it short, keep it simple, keep it within the 30 seconds and gain the respect and the clients.
For more information about how to do create a standout message and deliver it the confidence to attract more people to your business, schedule a call today or get your copy of 30 Second Success: Ditch the Pitch and Start Connecting
