What does your email signature say about you? This is something I’ve struggled with for some time because of service limitations but I am getting there as services catch up to the times. I love when I get an email and people have very professional looking signatures. I always wonder…how do they do that? At the encouragement of a friend I added my photo and social media links last year. It still isn’t perfect, but it’s a lot more eye catching than it used to be.

Your signature is another piece of your brand, a free marketing opportunity to share a little bit about yourself with the receiver. An opportunity to invite them into your world, to get to know more about you and your company. It also shows that you put thought into your message, that you like personalizing your communications and therefore are more personable.

Here is some helpful information I found recently regarding your email signature. I hope it helps you too.

Whatever program you use for email – Outlook, Eudora, Yahoo, Hotmail – find out how to customize your signature. There’s nothing more frustrating than receiving an email from someone who wants to talk further, get together or have you send them something that doesn’t have any personal information in the email. So at the end of every email you send, always cross reference the following information:

  • Name
  • Photo
  • Title and Company/Organization
  • Company Address
  • At least one phone number
  • Website
  • A sentence or tagline about yourself, your company or your job
  • Social Media Links (in a list or preferably a button with the imbedded link)

Think of it this way: have you ever received a handwritten letter from someone that had no return address stamped on the envelope? Your signature tells the recipient a lot about you. Care enough to put your best signature forward. Remember, your signature is another piece of your brand, a free marketing opportunity you should definitely take advantage of.


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