Power Partners are a crucial part of your business when it comes to marketing. This is especially true for entrepreneurs and small business owners who have a limited budget.

Meeting these partners and developing relationships that will help build your business is crucial to your success. I know this because these very people, these partners have helped me build my business from the beginning and still do so today.

Power Partners are business owners with similar or the same ideal clients. They serve the same people you do. They network in similar circles and have connections that will benefit your business. Likewise, you can do the same for them.

Learning who they are and how to develop your relationships with them is the key to cultivating successful relationships with your Power Partners. Knowing how will help move your business forward faster through referrals, recommendations, and great business advice.

I first learned about the power of Power Partners from my referral networking group. In this group they encourage members to build Power Partners to grow their business by way of offering referrals.

Referral networking groups are primarily industry exclusive for a reason. They encourage members to build relationships with Power Partners for the sole purpose of providing referrals for one another. Knowing how to offer good referrals is the key to these relationships.

To build these crucial relationships, you need to first identify who they are. In the next few episodes of Live in 30! We’ll be talking about who they are, how to find them, and how to develop these relationships. This week we’ll be discussing who they are.

You might be surprised by just how many people are your Power Partners, I have at least twelve. Yes, I said twelve. When I began to focus on who my ideal clients are and who else in my network serves them, the list began to grow.

Here is an example of just a few Power Partners I helped one of my clients who is a Realtor identify. Some may seem more obvious than others:

• Mortgage Broker
• Financial Advisor
• Title Agent
• Banker
• Home Organizer
• Home Stager
• Interior Designer
• Architect
• Home Inspector
• Contractor
• Painter
• Flooring Installer
• Placement Agency
• Insurance Agent

These people and many more serve the same clients as this Realtor. Identifying them is the first step to developing relationships. Finding them is the next step. We’ll talk about that next week right here on the #30SecondGO! Blog

Understanding who your ideal clients are is the place to start. If you need help gaining a better perspective of who they are and how to find them, we can help. At 30 Second Success we have developed a series of online courses to help you find your ideal clients, craft your brand message, and maximize your networking.