Preparing for the Seasons of Business 11/3/2025
If you’ve lived in Florida for any length of time, you learn to pay attention to the weather. The sky can be blue one moment and heavy with rain the next. The seasons don’t follow the calendar neatly — they follow rhythm.
There’s the dry season, when the sun bakes the ground and I’m out every morning with a hose, trying to keep my garden alive. Then comes the rainy season, when everything flourishes — and yet, too much rain can drown the roots if I’m not careful.
Over time, I’ve realized that business moves the same way.
The Dry Season — When Growth Feels Slow
The dry season in business is the quiet stretch — the one where you’re watering faithfully, but the results feel distant. Leads slow down, creativity dries up, and you start wondering if your work is still bearing fruit.
It’s tempting to see this season as failure, but it’s not. The dry season is when roots go deep. It’s when you refine your systems, nurture your relationships, and revisit your foundations.
If your phone isn’t ringing, maybe it’s time to pick it up first. If your inspiration feels flat, maybe you need to rest rather than push. The dry season invites you to prepare — to trust that your consistency will sustain you until the rains return.
“Faithfulness is watering your garden when the sky is silent.”
The Rainy Season — When Growth Comes Fast
Then it happens. The rain pours. The clients come. The opportunities multiply. You go from praying for business to trying to manage the abundance. It’s thrilling — and overwhelming.
When everything starts to grow at once, so do the weeds. Without structure, the rain can wash away the very soil you’ve worked so hard to build.
This is the season to tend wisely. Protect your boundaries. Automate what you can. Strengthen your team. Revisit your vision and make sure your growth aligns with it. Because not every opportunity is meant to be harvested all at once.
“Preparation in the dry season is what allows you to flourish in the rain.”
The Transition — Learning to Trust the Rhythm
Eventually, the storms ease. You start to ask, Do I need to water today? You might get it wrong. You might water just before the rain comes. That’s okay. It’s part of learning to trust the rhythm.
Business — like faith — is cyclical. There will always be seasons of stillness and seasons of overflow. The key is not to cling to one or dread the other, but to find gratitude in both.
Gratitude in the dry season looks like hope.
Gratitude in the rainy season looks like stewardship.
Both draw you closer to God. Both teach you humility. Both invite you to keep showing up.
How to Prepare for Every Season
Build reserves in the harvest.
When business is strong, don’t overcommit. Save time, money, and energy for the next dry stretch.Keep tending your roots.
Relationships, faith, and brand foundations are what keep your business grounded through any storm.Watch for weeds.
Rapid growth attracts distraction. Stay clear on your purpose and prune what no longer fits.Create systems before you need them.
Rainy seasons expose weak foundations. Automations, workflows, and boundaries protect your peace.Celebrate and rest.
Every season deserves gratitude — the quiet ones for their lessons, the busy ones for their blessings.
Maybe what the Florida weather keeps teaching me is this: we don’t control the seasons — we only choose how we prepare, how we respond, and how we give thanks through them.
Dry or drenched, the garden still grows.
And so do we.
About the Author
Laura Templeton is the Founder and Chief Instigator at 30 Second Success, speaker, and author of Stand in Your Brand, 30 Second Success: Ditch the Pitch & Start Connecting!, and Compassionate Leadership. She helps legacy-driven entrepreneurs and professionals communicate with clarity, confidence, and compassion—so their message connects and their business grows with purpose.
💬 Ready to gain clarity for your next season of business? Connect with Laura and start standing in your brand today.
