Earlier this month, Americans celebrated the independence of our nation. For man this meant fireworks galore, barbecues, and lots of relaxed get-togethers. I love the word independent and everything it stands for…according to Webster…”free from outside control; not depending on another’s authority.”
Business owners forge their own independent paths for a wide variety of reasons. In 2021 alone, a staggering 5.4 million new businesses were started, a figure that’s 20% higher than any prior year on record. In 2020, 4.4 million new businesses began, another historical record number. (Information provided by NPR https://www.npr.org/2022/01/12/1072057249/new-business-applications-record-high-great-resignation-pandemic-entrepreneur)
Every single one of these brave individuals was looking for their own professional independence. Many will have left a soul-crushing J-O-B and are now out on their own. They’re defining their career on their own terms and digging into what this looks like for them as an individual.
What does independence look like to you as you build and grow your business?
There are similarities among business owners around why they got into business for themselves. And there are also key differences. For instance, some business owners thrive on working anywhere from 40-60 hours per week. While others are taking a different approach and want to scale back on how much time they actually work. So, independence for them may represent working a reduced number of hours while enjoying time with their family and experiencing more of what life has to offer.
For parents, it may mean operating your business so that you can drop your children off at school each morning. Perhaps filling in as the Homeroom parent or having the flexibility to pick your child up at school if they’re sick. As a former homeschooling parent I benefited greatly from the independence that comes with being your own boss.
Venturing out on your own takes drive, determination, and a relentless commitment to seeing all of these moving parts through. It requires having a vision of what you want your business to look like and knowing exactly what you want to achieve. It means putting the processes into place to ensure your success. Laying the groundwork for a rock-solid foundation upon which your business will stand.
However, you may also be asking yourself, what IS my vision for my business? Where do I want to take this and what is my strategy to take me there? Do I sometimes feel like I’m floundering in my business strategy and don’t know what the next step is?
These are all honest questions that deserve equally honest answers. As you reflect on all that you’ve achieved – whether you’re new to business or not – you may have this nagging feeling that your strategy needs exploration and further development. That you need to dig deeper and really understand what’s working (and not) in your business.
That’s the work that I do with my clients. I help them safely explore their fears and take an honest look at what they’ve achieved in their business. Together we devise a careful strategy to further develop your vision so that you have a complete picture of your unique purpose and goals and a plan to move forward.
I began my own business so that I could define what independence looks like for myself and my family. And my mission is to partner with my clients to help them do the same. It’s about having a strategic plan that marries with your strategic purpose. And I’m here to help guide you on your journey.
If you are resonating with the desire to partner with a trusted resource who will help you to uncover your unique strategy, I’m thrilled you’re here. I’m excited to provide the clarity you need to put those pieces into place and help you connect with your prospects on a deep emotional level. Book a discovery call today.