Tax Day for some may be an exciting time, especially when you are expecting a sizeable refund. For others, Tax Day is a dreaded curse. Who likes seeing your financials in full view, who likes seeing the balance sheet when it isn’t showing the profits you projected?

Many small business owners struggle in the first few years to get things going in the right direction. For some, business seems to take off faster than for others. It’s all a balancing act. Steady growth is the name of the game here. Spending less than you earn, is the ultimate goal according to the IRS.

How do you do that? How do you spend less than you earn when you are trying to grow your business? The best way, so they tell me, is to know your numbers. Tracking your income and expenses can be as easy as an app on your phone these days, no more excuses, just good habits. Tracking your numbers can change Tax Day into a welcome friend, or at less of a curse.

One way to reduce expenses and increase profits is through networking. There are many options both offline and online that are cost effective and low risk. I know, it’s not always easy to put yourself out there, especially if you’re a bit of an introvert, but trust me, it is worth the risk.

Visit your local Chamber, check out the local listings on, ask other professionals and business owners where they network. Join some groups on LinkedIn and Facebook to connect with others who serve similar clients. There are plenty of opportunities to connect for relatively low or no investment other than your time.

Networking has been an integral part of my sales and marketing strategy from the very beginning of my entrepreneurial journey. I’ve built businesses on networking and I’ve learned a tremendous amount about myself and people in general by doing so for the past 18 years.

Networking in person offers a great opportunity for you to meet other likeminded individuals, people who are looking to connect and grow. Notice I said connect and grow? Yes, networking is about connecting, building relationships, and gaining an understanding of how you can support one another to reach your goal of growing your business.

Networking online works in a similar manner, you make connections, offer support, develop relationships, and work toward a mutual understanding of supporting one another. It’s not rocket science, it’s connecting with one simple thought in mind… “How may I be of service today?” Think about that the next time someone asks a question in a group, offer advice that is all about them.

At 30 Second Success we help people understand the power of networking and have developed a series of COURSES to help you Find Your Ideal Client, Craft Your 30 Second Message, and Maximize Your Networking. Visit our website or schedule a call today and be sure to download the FREE “Your Follow Up System to Success” guide for what to do after the meeting.

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