Are you asking yourself the three questions every business owner needs to ask themselves to stay tuned with your client’s needs? As business owners it’s very easy to get caught up in the “doing” when it comes to our business, but we really need to keep an ear on what’s going on outside of our businesses. It’s really important to stay tuned in to our clients and their needs, especially in this fast moving, ever changing digital world we live in.
A great way to check in with yourself to determine if you are tuned into your clients needs boils down to three questions.
- Are you asking great questions?
Think about the questions are you asking your clients. Are you asking the right questions? Are you asking them about their needs? Are you asking them about new projects or opportunities they might need help with? Are you asking if they are happy with the services you are providing and if there is anything you need to improve on or could add to make their experience better?
Consider using a survey app after you are finished a project. This is something you should do almost immediately after a project is completed to receive genuine honest feedback. Be sure you let them know to expect it and that you’d appreciate them taking a few minutes to complete it to help you improve your services.
Surveying your clients is not only a great way to find out how you are doing, it’s a great way to find out if there is anything else you can offer. It’s a great way to turn a finished project into your next project. Be sure to ask pointed questions about the services you’ve offered and some “What would you like next?” questions.
- Are you listening?
When you ask great questions, you better be ready to listen. Good or bad, happy or sad, the only way you will learn or have possibly have a shot at redemption is to make sure you are listening. Be intentional about your listening and be willing to take criticism when it comes and learn from it.
Clients want to help you improve, they want to be able to share their experience with you. Be sure to deliver good service and good listening skills. What do they want? What did they get? What do they still need? Listening to these questions and understanding how to provide what your clients want is key.
- Are you providing services your clients need?
As the world around us and the way we do business continues to evolve, we need to continuously check in with our clients to understand their needs. Positioning yourself as the solution to their problem can only be done when you understand what that problem is and if you are able to help them resolve it.
Asking great questions and being a good listener helps you stay ahead of the competition. When you truly understand your clients and their needs you can often understand their needs before they even do. That’s where your listening skills truly come into play.
Understanding what your clients need empowers you to create a new product or service, to anticipate what they need next and to offer the solution before someone else does. Create customer loyalty by being the go to person for what’s next, for what they need.
Asking great questions, being a good listener, and providing services your clients need keeps you tuned in and sets you up for future business and success. Make asking these three questions of yourself part of your business process and consider adding a client survey to your follow up system to help you know what your clients need so you can then decide if you are the one to deliver it.
At 30 Second Success®, great questions are what we do! We’ve learned a lot about our customers and what they need by asking great questions. We’ve created programs that help you identify your ideal client, create your 30 second message, and maximize your networking.
Our goal is to help you become better connectors while using networking as part of your marketing plan. We want you to create curiosity about you and your business with every word your share with your audience. If you’re ready to “Ditch the Pitch and Start Connecting”™ schedule a call today.